My aim for this production was to take our simple UGC-style product unboxings to a more professional place, while adding personality from the GAMINGbible team. With a set that could be adapted for any unboxing using the LADbible Studio, the unboxing format was perfect for both audience entertainment and sales department wins.

I worked with the Studio team on set design and camera placement, directing the vision and tone of the format from beginning to end.

The Patrick Star Mayo was sent by PR to promote the then upcoming Patrick Star Game, but the novelty of the item was too good not to highlight.

The rapport between Lizzie and myself on camera and the ridiculousness of the product allowed for an hilarious final video that performed better than most internal high-quality productions on GAMINGbible. With over 307,000 views on Instagram and 100,000 on Facebook, it proved a perfect format to open the audience up to the team as a cast while also informing on a product.