A passion project of mine that I spearheaded from the beginning. I worked with Hasbro PR to find the previous world record and liaise the supply of needed Beyblades and arena. I worked with the LADbible Studio production team on equipment and camera positions while guided my vision with the shooting and edit style.

Part of the production I pushed for was the confessional segments, which I truly believe helps propel the stories of individual players and adds a layer of engagement that a voice over alone would never have achieved.

Although the performance of the full documentary edit on the GAMINGbible fledgling YouTube channel didn’t perform as we’d hoped, the viral edit I produced a few weeks later reached 2.2 million views on Instagram, proving the concept was worthwhile success - and now LADbible holds the world record for most Beyblades spinning in one arena!